Here you can view and delete individual transactions and activity records that you don't want used to personalise your Google Pay experience.But, that ease of use comes at a potential risk to security. Furthermore, Google adds, “You will also be able to manage how your individual transactions and activity within Google Pay are used for personalisation by visiting. If you keep the feature turned on, Google will gain access to things like your transaction history, your location where you made a purchase, transit, and loyalty cards to provide relevant offers and rewards. Turning this feature off will not restrict you from using the service and you'll still be able to make contactless payments, but the offers that you see may not be as relevant. As soon as users upgrade to the next version of Google Pay, they will be asked to choose whether they would like to turn the control on or off.

The tech giant announced the feature via a blog post, confirming that it will roll out for both Android and iOS users in India starting next week.

This feature can be toggled off anytime within the app's Settings. For instance, if the feature is turned on, you will get offers from the places you frequently shop from. The new “Personalisation with Google Pay” feature looks to bring relevant offers based on your shopping and other preferences. However, if you enable this feature, Google will gain access to sensitive information like your transaction history, your forms of payment, and other data. Google Pay is gearing up to introduce a new personalisation feature in India that looks to offer relevant deals and better recommendations.

Google pay rewards